12 Facts You Didn’t Know About ClickFunnels

Create awareness. Offer value.

If you do these things correctly, you can drive your business to success in no time.

Add a great business idea to the mix, and you’d be able to take that success through the roof.

However, it is not as easy as it seems.

The real challenge is to create the right amount of buzz. Making your target audience aware of your product, keeping them intrigued, and getting them to go through your sales pitch – you have to cover all this and more to scale up your business.

But where should you start? 

What’s the appropriate time to send a direct sales pitch? 

It is common to be plagued by such questions.

This is where sales funnels come into the play. A typical Sales Funnel map out the entire customer journey perfectly. However, setting up a sales funnel is a tedious task in itself. It requires plenty of time, hundreds and even thousands of dollars, and you still might not end up with the funnel you envisioned.

ClickFunnels addresses this problem in the simplest way possible.

It allows you to create stunning landing pages within a few minutes with little or no technical knowledge.

The primary motto behind ClickFunnels is to help you create powerful sales funnels that convert your visitors into leads and ultimately into customers.

They offer highly converting sales funnel templates to help you achieve this feat.


Bet you are now curious to know more about ClickFunnels.

Here are 12 amazing facts you probably didn’t know about ClickFunnels:

Fact#1 Russell Brunson is a Marketing Ninja

Just like every other marketer and online seller, Russel Brunson was frustrated by the amount of time and resources it took to create a simple landing page.

This is why he founded ClickFunnels – to simplify the creation of sales funnels.

Being a digital marketer himself, he was aware of the challenges a digital marketer faces and wanted to offer a simple yet powerful solution.

Keeping this in mind, he made ClickFunnels accessible to the masses by maintaining a reasonable price tag.

Moreover, to create awareness about ClickFunnels, Brunson built an email list of a million email addresses and sent out the newsletters to the entire list before the launch.

This speaks volumes about his marketing capabilities.

Apart from this, Brunson has sold over 250,000 copies of his marketing books and has garnered a massive following of over a million entrepreneurs who follow to amp up their marketing knowledge.

Fact#2 Etison Editor (Drag and Drop Feature)

If you are a digital marketer, then I am sure you can relate to the pain of spending hours on end to achieve a satisfactory design on your landing page.

The drag and drop functionality by ClickFunnels has eliminated this challenge for once and all.

The Etison Editor allows you to create stunning landing pages that are predesigned to help you increase your conversion rate.

Related Post Here: Build A Sales Funnel From Scratch

With this drag and drop editor, even people with basic computer knowledge can edit and build sales funnels to convert leads into sales.

The four basic color-coded building blocks makes it even easier to understand how the pages work.


This base-structure may seem simple at first glance, but you can quickly turn it into an attractive landing page.

It works in three simple steps:

  1. Choose a template
  2. Point and click
  3. Drag and drop

Here’s a quick overview of how it works: 


ClickFunnels’ Etison Editor also consists of a wide array of high-conversion templates including up-sell pages, sales pages, order form pages, opt-in pages, event pages, membership pages, among others.

For greater customization and control, you have the option to build the page right from the scratch as well. 

Fact#3 Robust Analytics

To gauge your digital marketing performance, you need to track it thoroughly.

Keeping this in mind, ClickFunnels allows you to integrate Google Analytics and Facebook Tracking Pixel to your sales funnel to track all the important metrics. Without proper analytics, you can’t generate actionable insights to optimize your marketing campaigns further.

Robust analytical reports allow you to capture pertinent data points regarding your landing pages and customer behavior, which helps you optimize your campaign accordingly.

Fact#4 The Shopping Cart

Ecommerce business owners spend thousands of dollars on shopping cart subscriptions.

ClickFunnels cuts down this expense to zero. Its unique features empower marketers to generate sales right away from the landing page itself.

Related Post Here: Build Your Ecommerce Funnel

It offers a host of great features, including up-sell notification, follow-up emails, and customer tracking to solidify the sales process and negate the need for a shopping cart.

All these features also help you save a lot of money that you would have to otherwise spend on a bunch of fancy tools.

Fact#5 The BackPack Feature

Many startups find it hard to hire sales professionals to help them sell their product. This problem is duly solved by affiliate marketing.

The best part about the affiliate program is that you don’t pay a single penny until your product is sold to the customer. This saves you plenty of cash, time, and extra workload.

ClickFunnels’ Backpack feature is a boon to all such startups and individuals that are looking to start an affiliate program to promote their product.

It allows you to add an affiliate program to your sales funnel right off the bat, without any hassle. With BackPack, you can track all your affiliate marketing progress easily without spending a heap of money.

It eliminates the need to set up the affiliate IDs, tracking pixels, customizing the shopping carts, and so forth.

Fact#6 Actionetics

ClickFunnels offers you the flexibility to integrate your existing email marketing program with your sales funnel.

However, if you are not using any email marketing tool currently or want to upgrade to a better option, then ClickFunnels’ Actionetics has you covered.

Actionetics is an omnichannel marketing tool that is loaded with a plethora of features that enable you to communicate efficiently with your target audience. It helps you reduce dependency on third-party tools and allows you to manage everything from a single touch-point.

With Actionetics, you can get rid of an extensive suite of marketing tools, such as:



Through this tool, you can seamlessly import your contacts and send personalized messages to your users at the right time.

It also offers high-converting email templates that you can customize to use for specific purposes.

Here’s a quick explainer video that gives you a great insight about Actionetics:

Fact#7 ClickFunnels’ Affiliate Program

To say ClickFunnels is generous with its affiliate program would be putting it mildly. In fact, it is so lucrative that you can even make a small fortune out of it.

For one, it offers a 40% recurring commission after each sale. You can also earn the same amount by selling other product and services under the ClickFunnels umbrella, including Russel Brunson’s books DotComSecrets and ExpertSecrets. You can also earn a 5% commission after each sign-up for ClickFunnels.

But that’s not all.

You can also make ClickFunnels pay for the lease of your dream car.

No kidding!

All you need to do is to make 100 users sign-up for ClickFunnels, and they will pay $500 towards the lease of your dream car. If you manage to bring 200 sign-ups, then you get $1000.

Fact#8 Affordable Pricing Structure

ClickFunnels offers great value for money against the bundle of powerful tools it provides.

It offers its services under two subscription plans, namely Standard Version and Etison Suite.

Here are the details:

  1. Standard Version – It is priced moderately at $97 per month. This plan comes without two action packs developed by ClickFunnels, including Actionetics and BackPack. Aside from this, it covers all the other basic features. The Standard version is ideal for marketers who have already subscribed for an email marketing tool and have a robust affiliate system in place.
  2. Etison Suite – Etison Suite justifies its $297 per month pricing through Actionetics and BackPack. Actionetics is a powerful tool for automated omnichannel marketing and monitoring action funnels. The BackPack, on the other hand, offers a reliable plug and play alternative to the hassles of setting up an expensive and time-consuming affiliate marketing system.

Both of these pricing plans offer a great value and versatile control on all your sales funnels. In short, you don’t have to waste time and money on third party software for your end-to-end digital marketing initiatives.

If you are still in doubt, you can test the tool through its 14-days free trial. Try it out to find whether it’s worth the hype or not.

Fact#9 Make a Fortune by Building a Follow-Up Funnel

Entrepreneurs are often dissatisfied with the meager profits they make out of their front end funnel. It is because they fail to leverage the magic of Second Funnel, i.e., the Follow-Up Funnel. 

Follow-up funnel enables marketers to send highly personalized messages and email sequences that interact directly with the prospects. It helps in building a one-to-one relationship and eventually turning them into valuable customers.

Follow-up funnel option is one of the features offered by ClickFunnels’ Actionetics tool. It allows you to send targeted messages through email, social media, text messages, and desktop notifications.

Learn how to create a follow-up funnel in ClickFunnels within a few minutes: 

Fact#10 Funnel Template Blueprints

ClickFunnels comes packed with 22 types of distinctive funnel templates to meet specific business requirements. On top of that, they are specially designed to help you generate the highest conversion rate possible.

To keep things simple and succinct, these templates are categorized into four groups: 

  • Sales Page Funnels
  • Membership Funnels
  • Lead Capture Funnels
  • Events Funnels

All the funnel categories come under the premium model. This means that marketers can use free templates for basic marketing needs and can always pay to gain access to more advanced and feature-rich templates.

Aside from the templates, ClickFunnels offers a large pool of page elements to help marketers develop the landing page in such a way that it aligns precisely with their business goals. Some essential elements include the CTA button, headline, input forms, video widgets, and so forth. The advanced elements include progress bars, surveys, and pricing tables to help marketers capture the attention of users instantly.

All these predesigned templates are fully customizable with no dependency on coding.

Fact#11 Easy Integration With Popular Tools

To further solidify your digital marketing experience, ClickFunnels allows integration with a bunch of popular automated marketing tools, payment gateways, dropshipping service providers, and so on.

Here’s a complete list of the marketing tools you can integrate with ClickFunnels:


Fact#12 Proven Track Record

It is pretty apparent by now that ClickFunnels is the best thing that could happen to online sellers and marketers.

This statement is further backed up by legitimate facts and figures.

While I write this article, a whopping 93,231 entrepreneurs are actively benefiting from ClickFunnels in one way or the other.

On top of that, to date, it has created more than 5.40 million sales funnel, contacted 914 million people, and processed $3.8 billion.


Owing to impressive features, ease of use, and a steady word of mouth, these numbers are increasing exponentially over time.

In 2018, ClickFunnels’ founder, Russel Brunson was awarded the Entrepreneur of the Year award by American Business Awards. With ClickFunnels, Russel has managed to simplify the lives of thousands of entrepreneurs around the world, who are now able to run valuable digital marketing campaigns without any hassle.


Building a sales funnel that converts take a whole lot of concentrated effort and resources.

But if you rely on ClickFunnels, you will save yourself plenty of time and hassle and at the same time will witness a sizeable bump in your revenue. You can now utilize your time more judiciously on other business-building initiatives.

ClickFunnels offers a reliable and cost-effective one-stop solution for all your digital marketing needs. So, if you are confused by multiple subscription plans of different digital marketing tools or are overwhelmed by paying thousands of dollars, then ClickFunnels has you covered.

Not many online tools offer you the same capabilities as ClickFunnels. This all-in-one digital marketing tool provides a massive potential to reach a vast audience and help you scale up your business.

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