Online marketing tools have been able to revolutionize the way business is done online. They have not only made it possible to integrate all the relevant tools under one platform, but also made it easier and faster for people to access them and optimize the performance of their business.
Online software such as ClickFunnels and GetResponse are among the top platforms that offer tools that will help optimize the online presence of your business. You need to integrate these tools to achieve a specific business goal, for example, increasing your sales by creating an online sales funnel.
What Is A Sales Funnel?
A sales funnel is an online guide with steps that lead potential customers to your store and increase the rate at which they convert into sales and repeat customers. A sales funnel can exist both on a web-based store and a physical store.
The steps of a sales funnel are constant but the tools are the ones that vary. Online sales funnels are more powerful because they are able to reach a wide range of customers at a go.
Sales Funnel Stages Explained
1. Create Awareness
Awareness is the first step in any sales plan. The customers need to know that you have the product available. GetResponse and ClickFunnels will provide tools to create awareness on social media platforms or using communication tools such as email.
2. Customer Interest
A customer normally shows interest when they visit your store either physically or through online access.
3. Generate An Offer For The Customer
Once a customer visits your store, you should generate an offer to trigger a purchase from them. Software like ClickFunnels and GetResponse have pop ups that have a welcome offer and a registration form. This helps to establish a relationship with the customer.
4. Customer Action
Customer action in an online sale funnel involves registration and making a purchase. Customers in the traditional funnel will simply make a purchase. Traditional funnels did not provide a lot of focus on getting customer information to establish a long-lasting relationship.
5. Customer Support And Feedback
Customer support involves helping your customers make the most informed decision by providing information to any queries raised on time. Their feedback is their perspective of your products. ClickFunnels and GetResponse provide feedback tools such as email and surveys, which your customer can use. This feedback also provides actionable information to improve your business processes and products.
You need to settle on one software between ClickFunnels and GetResponse as they both offer similar services and benefits. Compare your business needs to the reviews below to know which online marketing and funnel creation software is best for your business.
What is ClickFunnels?
ClickFunnels is an online software that helps people with online businesses to build sales funnels that optimize functionality and performance. It lets you attach multiple online tools in the sales funnel process. ClickFunnels was invented during a time when coding knowledge was a necessity when building an online sales funnel.
ClickFunnels lets you create an entire funnel using ready-made templates. Thus, you do not have to be a coding expert to set up a high performing online shop on ClickFunnels.
How ClickFunnels works
The primary function of ClickFunnels is to create a series of landing pages that will lead your customers through the online purchase process. Once you register, you will select a payment plan and get a free trial for 14 days. The free trial is a period used to help you get acquainted with the sales funnel operations.
You will go through the tutorials ClickFunnels provides to know how to build sales funnels with high performance. ClickFunnels lets you create an entire funnel through drag and drop action. You will also add various integrations to your funnel. These integrations perform vital functions, for example, autoresponders will enhance communication, and payment integrations like PayPal will help you collect your revenue.
1. Funnel Templates
ClickFunnels offer blueprints for four types of funnels, which total to at least 22 funnel templates. Business entities can choose to create:
- A lead funnels: this funnel focuses on directing customers to your landing pages.
- A sales funnel: this type of funnel focuses on converting leads to sales.
- An event funnel: an event funnel guides customers to web-based events such as webinars.
- A membership funnel: this type of funnel helps you to get members for an online-based service such as an online course.
2. Numerous Page Elements
Page elements such as input forms, video widgets, headlines, images, and buttons are available on ClickFunnels. These elements enhance the design look and user experience on your landing pages. Each of these elements has a different role, but the ultimate goal of converting leads to funnels.
ClickFunnels lets you integrate your accounts on other platforms, especially autoresponder and payment service providers. However, ClickFunnels also offers autoresponder service.
4. Drag and drop visual customization
Customizing a landing page from scratch can take a lot of time. ClickFunnels offers a drag and drop visual editor to help expedite the process. You can also edit specific elements rather than editing the whole page.
5. Clone Funnel
Do you have a funnel that delivers great results? You do not need to build another one like it from scratch. You can clone an entire funnel, edit some elements, and achieve the same results as the first one.
6. Share Funnel
You can also share your funnel with your counterparts. ClickFunnels lets you send a funnel’s URL, which you can access on the settings page of a particular funnel. However, the recipient will have to be a member of ClickFunnels to access it. ClickFunnels has set up a highly affordable payment plan for those who receive funnel templates.
Russel Brunson, the founder of ClickFunnels and the ClickFunnels team, has made many videos to teach you how to build, customize and optimize your funnel. They also offer incentives to motivate you to watch the tutorials before you begin building funnels.
You get to choose from three payment plans on ClickFunnels:
1. Standard plan
You get to create 100 pages, 20 funnels, and host up to 20,000 people on your funnel. This plan sets you back $97 per month.
2. Etison Suite Plan
The Etison Suite lets you create unlimited funnels, landing pages, and host an unlimited number of users. You will part with $297 every month for this plan.
3. Share Funnel Plan
This plan is for those who want to access funnels their counterparts share to them. You will pay $19 per month to access this plan.
Remember, you have a 14-day free trial for every plan on ClickFunnels.
GetResponse is marketing software. You can use it to create content, increase traffic, and boost the sales of your online business. It has automated some tasks, for example, email auto response. It can be used by someone who
- Operates an eCommerce business
- Wants to automate online business processes such as email autoresponse.
- Generate more leads
How GetResponse works
Originally, GetResponse was an email marketing software. You can even integrate its autoresponder service on your ClickFunnels funnel. However, it has evolved to offer other online marketing services.
You can now use GetResponse to create auto funnels, landing pages, webinars, autoresponder messages, and manage your eCommerce store. GetResponse also provides analytics that will help you analyze the performance of your online business and make appropriate decisions.
1. Create Landing Pages
You can create a landing page on GetResponse. Most online marketing software requires third-party platforms to create landing pages. You can create a landing page on any GetResponse payment plan. Moreover, these landing pages are user-friendly and can maintain quality appearance on all devices including mobile devices.
2. Customer Relationship Management Tools
GetResponse provides customer management tools you can use to improve customer interactions. For example, you can create messages tailored to a specific customer. Moreover, you can also use the tools to tailor an offer for a particular customer based on their interests or recent purchases.
You can also host webinars on GetResponse. Webinars are useful to educate your customers and improve customer interaction. The pricing of every webinar depends on the payment plan you have subscribed to.
Autoresponders are automatic messages or emails your customers receive based on their activity on your store, such as registration to your email list. You get to design the message in the autoresponder and schedule the time or intervals to send them.
The autofunnel feature is among the features that revolutionized GetResponse from an email marketing software service to a service that can eCommerce business. Autofunnels are automated, which means they will operate without your input.
Split testing is a testing process used to determine the efficiency and effectiveness of an email or an auto funnel. GetResponse lets you compare the performance of 5 messages at a go.
Getresponse offers various forms of analytics to monitor the performance of your online business. Its analytics cover, email Return on Investment, metrics overtime, per-user information, one-click segmentation, and performance comparison of e-newsletters.
GetResponse offers four payment plans. They include:
The basic plan will set you back $15 every month. You can have a maximum of 1000 subscribers on your email list. You can send an unlimited number of emails to members on your list.
The plus plan lets you host $1,000 subscribers and includes webinars, sales funnels webinar funnels, and every feature available in the basic plan. This plan costs $49 per month.
This plan features paid webinars, and the number of attendees increases to 300. The email list remains at 1,000 subscribers. This plan will cost you $99 per month.
This plan is suitable for large enterprises. The size of your email list grows to more than 100,000. You also get all the features available in the other plans and an account manager. This plan will set you back $1,199.
ClickFunnels is more oriented on building funnels, and GetResponse has specialized more in email marketing. However, GetResponse has evolved to offer similar services to ClickFunnels in the recent past. To help you make a better decision on which one best fits your business needs, you’ll need to list your goals and match them to each software’s features.