There are various online tools that offer multiple solutions for your business. When selecting these tools, you need to settle on the one that provides the most functionality and makes it easier to run your business. Furthermore, your choices should be guided by your business needs.
ClickFunnels and Kartra are high performing tools with little differences. However, you cannot use the two of them to perform one purpose as they are not compatible. They are characteristically all-in-one tools. ClickFunnels is suitable for online sales funnel building. Kartra, on the other hand, is a newer tool in the market compared to ClickFunnels. It also offers sales funnel building services alongside newer services such as video hosting.
Let us find out which of these tools offers features that are more suitable for your business by reviewing what each platform has to offer and at what cost.
What Is ClickFunnels
ClickFunnels is an online tool developed by Russell Brunson to help people create online funnels. Its collection of tools has met each of the above criteria. These tools help to create a series of landing pages that create the funnel.
How It Works
ClickFunnels has ready funnel templates to help users to get started quickly. You will register an account depending on the features ClickFunnels payment plans offer and your needs. Once you register, ClickFunnels will delegate 14 days for a free trial.
Russell Brunson and the ClickFunnels team has prepared multiple tutorials with incentives at the end to help you learn more about how to use ClickFunnels. Building funnels with ClickFunnels is easy. You will simply need to drag and drop icons and elements of various landing pages. These landing pages connect in a series to create a funnel. Moreover, you can integrate multiple external tools to help with funnel operations; for example, email autoresponders like GetResponse or payment integrations like PayPal.
Moreover, once you build a funnel with satisfactory results, there is no need to restart the whole funnel building process. You can clone the entire funnel or copy a few elements and apply them in another.
ClickFunnels lets you create various types of funnels which include:
- A sales funnel
- An event funnel
- A membership funnel
- A leads funnel
Features Of ClickFunnels
1. Inbuilt Webinar
Webinars are useful in marketing and launching products. They help to increase sales, which generates revenue. ClickFunnels offers an in-built automated webinar. This means that the webinar can run automatically and you do not need a third-party integration to host a webinar on ClickFunnels.
FunnelFlix is a pool of online resources to guide you in personal development and online marketing. Russell Brunson put together these training videos and courses to help you learn and acquire various marketing and ClickFunnels skills.
FunnelFlix is free for ClickFunnels members.
3. Drag And Drop Editing
Drag and drop editing is one of the most essential features of ClickFunnels. It has eliminated the need for coding knowledge to create landing pages and funnels. This feature also lets you customize specific elements. You will not have to restart the whole process to fix one element.
4. Pre-designed Funnels
ClickFunnels offers pre-designed funnel templates. These templates are tested and have proven to result in high conversion of leads. Moreover, you do not need to establish your own template. You will apply the drag and drop editing when customizing the template design.
5. Affiliate Marketing
ClickFunnels has an affiliate program to increase your income avenues. Moreover, you can enter and earn from the affiliate program without having ClickFunnels membership.
6. Email Automation
ClickFunnels has an email automation feature. It is called follow-up funnels. This feature facilitates customer engagement through emails and texts. You can personalize these offers to generate higher lead conversion.
Cost of ClickFunnels
The cost of ClickFunnels depends on the payment plan you pick. There are three payment plans available:
1. The Starter/basic Plan
The basic plan lets you build 20 funnels, 100 landing pages, 20,000 visitors maximum, 3 custom domains, and unlimited contact list. You will be limited to FunnelFlix, and you will not have access to follow-up funnels and BackPack. This plan costs $97 per month.
2. The Platinum Plan
The Platinum plan is the ultimate plan; it offers an unlimited number of funnels, landing pages, visitors and custom domains. Moreover, you will have access to all the courses on FunnelFlix, the inbuilt autoresponder, and affiliate management. You will subscribe to a monthly fee of $297.
3. Share Your Funnel Plan
The share your funnel plan provides access to funnels your counterparts share to you. However, you will not be able to access any other feature on ClickFunnels except your funnel. ClickFunnels will charge a monthly fee of $19 per month for this plan.
ClickFunnels offers a free trial before they start charging on any plan.
What Is Kartra?
Kartra is also an all in one platform. It hosts both your business and funnels to boost its operations. It was formed by successful marketers, Mike Filsaime and Andy Jenkins. It has specialized in direct response marketing.
How Kartra Works
Kartra helps you develop a funnel in reverse of the normal operations of other software like ClickFunnels. The last landing page in a normal sales funnel is the thank you page. On the other hand, the first page in a funnel made with Kartra is the thank you page. Your customers will then progress to the opt-in page.
Main Features Of Kartra
1. Video Hosting
Kartra has an inbuilt video hosting platform. Normally you would need to integrate third-party platforms like YouTube or Vimeo to host your videos.
2. Inbuilt Calendar
You can schedule meetings with clients and counterparts with the help of Kartra Calendars. This calendar will also integrate with other parts of the funnel to prevent coinciding meetings. You will also benefit from planning ahead using this feature.
3. Help Desk
Kartra offers a help desk for your online business. You will be able to offer customer ticketing, live chat, and have a reliable knowledge base.
4. Kartra BAM
BAM stands for Behavioral Adaptive Marketing. Katra BAM is a powerful tool used to automatically customize all of your videos, emails, opt-ins, colors, payment plans, sales copy, offers, and more.
The customizations will depend on who visits and interacts with your funnels.
5. Blog Post Section
Kartra lets you create pages for blog posts. However, they made it clear that they were not competing with major blog publishers like WordPress. They focus on publishing the landing pages rather than the blog posts themselves.
Kartra’s Pricing Plans
Kartra has four pricing packages. Each of the packages has a 14-day trial that costs just $1. The pricing plans include:
The starter plan charges a monthly fee of $99. You get to collect a maximum of 2,500 contacts. You also get one custom domain, sell ten types of products, 50 GB Bandwidth and build two membership sites. You will save $240 if you make annual payments.
The silver plan offers three custom domains, a maximum of 12,500 people on your contact list, 125 GB Bandwidth, sell an unlimited number of products, have an unlimited number of membership sites, and build an unlimited number of pages. This plan costs $199 per month. If you choose to pay annually, you will save $600.
The god plan still offers an unlimited number of products, an unlimited number of landing pages, and have an unlimited number of membership sites. You also get a contact list limit of 25,000, 5 custom domains and 250 GB Bandwidth. This plan costs $299 per month and annual payments will save you a total of $840.
The platinum plan has ten custom domains a contact list maximum of 50,000, 400 GB Bandwidth and other features in the previous plans. You will pay a monthly fee of $499 for the platinum package and save $1440 if you make annual payments.
Kartra’s packages are all-inclusive. This means that all the features are available in every package they offer. However, these features are limited, depending on the package in question. The features’ capacity increases with price increase.
If you choose to make annual payments on any plan, you will receive a discount of 33% of the package cost.
Basic Criteria For Selecting An Online Sales Funnel Builder
When you choose an online sales funnel builder, you should look for features that perform the following functions:
- Create Awareness — How does the online tool help your customers know about your online business? Suitable tools help create awareness on major social platforms like Facebook and Instagram.
- Generate Customer Interest — Proficient online business tools will help create interest in customers. They will achieve this by helping you present offers using various elements such as images and pricing.
- Facilitate Customer Action — When a customer is interested in your products or services, they may want to take action. Online business tools like ClickFunnels and Kartra have a shopping cart and let you integrate payment options to help you collect the sales revenue.
- Facilitate Customer Engagement — Productive online business tools help you engage with your customers, which helps you establish their needs, their perspective on products and services, and provide technical support.
- Facilitate The Growth Of The Customer Base — You’ll want an online tool that will help you expand your business through growth if the customer base. Kartra and ClickFunnels enable your customers to register to your store’s mailing list, which grows your email list and thus your marketing potential.
Kartra is a newer software in the market as compared to ClickFunnels. It offers newer features, but ClickFunnels offers experience and trust in tested funnel templates. However, your needs need to influence your choice.
For example, ClickFunnels offers in-built webinar services, and Kartra offers inbuilt video hosting services. Thus, if you want to build a webinar funnel, you should opt for ClickFunnels. Likewise, if you want video hosting funnels, Kartra would be the better option.
Moreover, ClickFunnels is more budget-friendly as its cheapest plan costs $19 while Kartra charges $99. Both platforms make it easy to build the funnel of your choice, and your needs will ultimately determine the better of the two.