The eCommerce space is highly competitive. Businesses need to take advantage of tools such as sales funnels and themes to boost their revenue. Tech entrepreneurs recognize this need and have developed several programs to help online shops meet their goals.
If you are a small business, you need to leverage affordable tools to grow. Startups struggle to choose between ClickFunnels and Thrive Themes. Each of these programs offers varying benefits and capabilities. Your limited budget means you need to invest in the right one for you.
What Is ClickFunnels?
ClickFunnels is a program that allows users to create funnels. Funnels are like a path a customer or a project follows when performing actions like purchasing. For example, a sales funnel presents a tempting offer to new visitors to your landing pages.
The enticing proposal convinces the prospect to sign up for your email list. You send a captivating email to the potential customer, which convinces them to buy. The funnel will have provided a simple path for prospects to follow until they make a purchase. There are other types of funnels that you can employ to boost your marketing.
ClickFunnels has many benefits for its customers. Funnels simplify online processes. They turn complicated procedures, such as conversion and gathering of customer data, into simple operations. This simplification makes customers happy, which means they can turn into repeat customers. ClickFunnels also make your work easier.
A ClickFunnels account has integrations, templates, and enough tutorials to help new users master funnels.
How Does ClickFunnels Work?
For many years, business owners struggled to create funnels. They had to engage people with coding skills to develop them, which was expensive. Enterprises that could not afford to hire experts and could not take advantage of the growing digital economy. Russell Brunson, the founder of ClickFunnels, has changed this by creating a program that everyone can easily use.
ClickFunnels allows entrepreneurs to create and customize funnels for their ventures. It is relatively affordable, requires no coding skills, and has an incredible ROI. Users also have the option of using the templates that come with their accounts. Integrations such as Shopify, Aweber, and PayPal make the entire user experience smooth.
Features Of ClickFunnels
1. Funnel Templates
ClickFunnels’ users may have different needs and preferences. ClickFunnels recognizes these differences and provides them with options. Users can choose from the funnel samples that come with their accounts. The platform offers many carefully crafted templates for you to choose from them.
If you do not find something that meets your needs, you can customize one that is right for you. You do not need to hire a coding expert or have coding skills. Follow the simple steps in the tutorials, and you will be able to create the right funnel for your customer base.
For anyone who doesn’t exactly know how to start using ClickFunnels, there are many videos to help you know how to use it quickly. These visuals help you learn to use the platform. There are contents on ways to get started, leveraging integrations, and how to maximize ClickFunnels to meet your marketing goals.
ClickFunnels also provides other learning materials, a responsive support team, and a community where users interact and share knowledge. Some of the learning aids feature Russell Brunson, who shares insights into ClickFunnels and how marketers can leverage the platform to be successful in the competitive market.
Every online marketer wants a funnel program that allows them to connect their accounts with other tools they are using. ClickFunnels permits integration with other software, such as Aweber and Shopify. You may also link your ClickFunnels account with integrated payment systems.
Linking the two enables customers to pay for products quickly via platforms such as PayPal and Stripe. You may also connect your ClickFunnels account with Facebook and share your funnels with other people. This exposure helps you reach out to more people and generate more leads.
4. Flexible page elements
The way you place components such as headlines, video widgets, images, and buttons affects your online performance. Prospects and customers want a great visual and memorable user experience. ClickFunnels allows you to adjust them to meet the specific needs of your customer base. Fit them at the right place to improve user experience.
5. A/B testing
If you are not sure how any of your landing pages or offers will perform in the market, this option is available to you. A/B testing allows you to try two components against each other in ClickFunnels. The results can indicate how each one will do with your prospects or customers. Choose the better alternative or try improving the other one until it performs as you need.
Once your funnel is up and running, you need to track how it is performing. ClickFunnels offers analytics tools that can help you monitor whether your landing pages are useful. Metrics such as signing up and bounce rate can help you know whether your efforts are paying off.
If you see a good return on investment, then it means your efforts are yielding the right results. However, if people are not doing what you want them to do, you need to reconsider your strategy.
How Much Does ClickFunnels Cost?
ClickFunnels comes in two packages. There is a 14-day free trial you may want to check out before deciding to pay for a premium plan. The access allows you to rate its capabilities and features. This tryout helps you know whether ClickFunnels is the right fit for you. If it meets your requirements, select one of these plans and pay to continue using the platform.
ClickFunnels Startup goes for $97 a month. It allows you to build 20 tunnels having 100 pages each, connect your account with up to 3 domains, and integrate with three payment gateways. You will not be able to communicate with customers when they leave your funnel or participate in the weekly peer review hackathons.
ClickFunnels Platinum costs $297 a month. It grants you access to the features available with the Startup plan and more. You can build unlimited funnels with limitless pages, and link your account with up to nine payment gateways.
There are other plans that ClickFunnels offers. The Funnel Hacks goes for $997 for six months while the Funnel Hacks One Year costs $1997 a year.
What are Thrive Themes?
Thrive Themes provide users with various plans that allow them to build sales funnels, websites, and track their performance. Their packages come with many templates that guarantee there is something for almost everyone. If you are not happy with their sales funnels samples, you can customize yours to meet your requirements or those of your customers. Their website builder package helps you create complete sales funnels.
How Thrive Themes Work
Thrive Themes provides you with the tools you need to build your sales funnel. You have to use third-party solutions for a payment system, web hosting, and autoresponders. While it is not an all-in-one service, you can integrate it effortlessly to develop a fully functioning funnel.
When the prospect first comes into contact with your business, they will be guided with a series of steps or buttons to click until they successfully buy and pay for your products. They will get to your sales page then click on a button that takes them to the pricing page.
In this section, they will click and proceed to the payment processor to make payments. Upon completion, they will move to the Thank You Page.
Features Of Thrive Themes
1. Landing Page Design
Thrive Themes allows its users to have a landing page that meets their needs. You can customize one for yourself or use the templates they provide. These samples are only examples of how your landing pages should appear. Customization helps you come up with something that fits your business and is convenient for your customers.
2. Mobile-friendly Pages
Many of your prospects and customers will be accessing your platform via mobile phones. Your site needs to accommodate for the varying screen sizes of mobile phones. If you do not make it mobile responsive, you are likely to lose out on their payments.
Thrive Themes allows you to make your pages responsive to mobile phones. You can strategically size and place icons and search bars to improve your user experience.
3. Thrive Themes Analytics
Measuring performance is crucial as it shows whether you are meeting your targets. Thrive Themes allows you to add codes to your footer and header files without altering the core files. This embedding will enable you to link your WordPress sites with Google analytics without using plugins.
You can track your conversion and know if your campaigns are yielding results. A/B testing allows you to examine your sales funnels before putting them out there.
4. Social Options
You can display icons for your social platforms when using Thrive Themes. Go to the social media icon and enable the setting to exhibit them. You can have a button for Facebook, Pinterest, LinkedIn, Google Plus, and Twitter. These displays allow your visitors to connect with your social platforms with ease and sharing of your site.
Thrive Themes products will enable you to connect your account with other platforms. You can link it with your MailChimp, Aweber, webinar software, and texting software. These connections allow you to run an effective sales campaign while making your processes more manageable.
Thrive Themes Pricing
Thrive membership goes for $297 a year and gives you several benefits and capabilities. You can build unlimited funnels, pages, have unlimited unique visitors, and it supports up to 25 different websites. This pricing is way cheaper compared to that of ClickFunnels. Even if you add the extra web hosting costs, you will not equal the price you will pay if you choose to use ClickFunnels.
eCommerce stores need to leverage various tools to boost conversion and smoothen user experience for their clients. ClickFunnels and Thrive Themes are such programs. Each offers different unique features and capabilities suited for different business models. It is difficult to compare them, but to help you make the decision; you can pick the right one for you based on your requirements.