A strong marketing campaign determines the success of your business strategy in the online world. ClickFunnels and Unbounce are online software that enhances the performance of your online business. They have tools that enhance the online presence of the online store from the landing pages up to sales delivery.
A collective of these is called a sales funnel. Examples of these tools include registration pop-ups, discount pop-ups, sales carts, and other landing page features. A sales funnel is defined as a marketing model with tools that guides a customer to deals and repeat sales.
Sales funnels have existed since the dawn of selling, which was before online businesses came to be.
Getting an online sales funnel working was initially a tedious and costly job because you needed a coding expert to assemble the tools and design your online website. ClickFunnels was invented to bring all the necessary landing page tools together to facilitate a shorter and less costly time to design your online store.
All tools offered by ClickFunnels are available within the software, which means you do not need to leave to acquire any tools.
How ClickFunnels works
ClickFunnels provides customizing access to your online website’s landing pages, includes hosting, payment integration, and online stores on other major online sales websites like Shopify.
1. Lead Generation: a potential customer is aware of your business
2. Initiation of Contact: once the customer visits the website, the tools will offer them the deal that brought them to the landing page or another one.
3. Customer Response: the potential customer will respond to the deal and could register their email.
4. Product or Service Purchase: the customers will then purchase your goods or service. The landing page tools will also facilitate payment processing in this stage.
5. Repeat Sales: landing page software such as Unbounce and ClickFunnels will provide tools to offer more deals to the customer.
Your needs should influence the choice you make for a landing page software. Which of these two effective landing software suits your needs? ClickFunnels or Unbounce?
You can create a sales funnel on ClickFunnels using two ways:
- You can use drag and drop action to customize your landing pages, integrate autoresponders, and even design your online store.
- Coding knowledge is still viable on ClickFunnels. You can design your store from scratch and rely on it to add integrations. You can also rely on ready-made templates.
Features of ClickFunnels
1. Sales Funnel Blueprints
You can set up your sales funnel from at least 22 templates on ClickFunnels. ClickFunnels categorizes these templates into four groups to make navigation easier for customers. The groups are:
- Lead funnels.These are funnels that will help you generate leads. They are oriented towards creating awareness, for example, social media platforms such as Instagram and Facebook.
- Sales funnels. Sales funnels are oriented towards generating sales. They include add-ons such as sales carts and promotion pop-ups and more.
- Event funnels. Events funnels are oriented towards creating funnels that host events such as webinars.
- Membership funnels. Membership funnels help customers to register for services that require memberships, for example, online courses.
2. Multiple Page Elements
ClickFunnels provides various page elements that will help your online business to contribute to great user experience for your customers. Your funnel’s page elements can include surveys, images videos, bulleted lists, and more. These elements increase the chances of converting more leads into sales.
3. Sales Funnel Sharing
You can build a successful funnel and share its template to friends or family so that they can assimilate its features and mimic its results. People use URLs to share funnels from ClickFunnels.
However, sharing is limited to members of ClickFunnels only. ClickFunnels has an affiliate program that rewards you for inviting new members. Some people specialize in creating funnels which they sell to other people and businesses.
4. Drag And Drop Visualizer
The visualizer helps you to design your own store. You will select the elements you wish to add to your funnel and drag them onto the customizable funnel. Edit as many times until you are satisfied with the outcome of your sales funnel.
5. Funnel Tutorials
ClickFunnels promotes the use of tutorials before your start on making sales funnels. They will offer incentives that invite funnel builders to use the tutorials. There are ClickFunnels Videos available, which are made by founder Russel Brunson. Watch these videos to ensure you have back up knowledge on how to optimize your funnel.
6. Other Features
There are secondary features on ClickFunnels. They also play a major role in optimizing the performance of your funnel. Examples include autoresponders, build an affiliate program for your business, integrate payment options, and more.
How Much Does ClickFunnels Cost?
ClickFunnels offers three payment plans for its products and features.
1. The standard Plan
The standard plan lets you create 20 funnels, 100 pages, a maximum traffic limit of 20,000 users. ClickFunnels charges a monthly fee of $97 for this plan.
2. Etison Suite Plan
The Etison Suite plan offers unlimited access to ClickFunnels features, which include unlimited traffic for your online store, unlimited funnels, and unlimited landing pages. ClickFunnels will charge $297 for this plan.
3. The Share Funnel Plan
The Share Funnel plan is for people who want to access funnels their friends and fellows share to them. You can only obtain a ClickFunnels funnel if you are a member. Members of this plan cannot access any other ClickFunnels feature except the funnels shared to them. ClickFunnels charges $19 per month for this plan.
Once you settle on a ClickFunnels plan, you will get a free trial, which lasts 14 days. Use this period to get more acquainted with the features and usability of the sales funnels.
What Is Unbounce
Unbounce is a software that focuses more on building, customizing, converting, and optimizing landing pages. Any business in any industry can use Unbounce to convert leads, including SaaS companies, eCommerce companies, or agencies. The landing page helps to convert the visitors to leads and advance to sales and regular customers.
It also has multiple integrations and features to help you to create high converting landing pages.
How Unbounce Works
You will start by designing your landing page. Unbounce helps you create your landing page with features that you can add using drag and drop motion. You do not need to be a coding expert to create a high converting landing page. Lookup features relevant to your will add suitable features to your business both in usability and design appearance.
Unbounce also lets you insert pop ups that have sign-up sheets that are vital in establishing a long-term relationship with your customer.
Features Of Unbounce
1. Clone Pages
Some of the initial landing pages you create on Unbounce will be successful. Once you spot the landing page that generates and converts many leads, you can clone it to create others that mimic its results.
2. 100+ Templates To Choose From
There are more than 100 landing page templates available on Unbounce. These templates have proven to convert many leads and could provide the same results for your online business.
3. Drag And Drop
As you set up your website, you will simply need to drag and drop any features you wish to add to your landing page. You can also delete an element and replace it. Drag and drop customization also applies when customizing other landing page features such as color, images, and videos. You have total design control.
4. Copy and Paste Action
Use copy-paste to copy elements from one landing page to another. This is useful when you do not want to clone an entire landing page or build one entirely from scratch.
5. Custom Scripts
6. Mobile Responsive
Unbounce provides landing pages that are responsive to both desktop and mobile devices. Your landing page will maintain the same features, usability, and look in any of these devices.
7. Redirect Forms
The redirect forms will get your customers back on their purchase journey after they complete registration. You can easily link these forms to eBooks, Whitepapers, or any other content.
8. A/B Testing
A/B tests are split tests that help you determine how your landing page will perform once it starts running. Once you launch your marketing or sales campaign, you may wonder how small changes impact your campaign and which content has the most impact in terms of results. Use A/B testing to find out.
9. Target Features
Target features are responsive to customer action. They are mainly sticky bars and pop-ups that encourage further action from the customers. Various actions and URLs will trigger these pop-ups.
You can also schedule when offers will pop up and at what frequency.
How Much Does Unbounce Cost?
You can opt for either of the following Unbounce payment plans:
1. The Essential Plan
This plan is best for those getting started on Unbounce or small online businesses. You can create 75 landing pages and integrate up to 8 sticky bars and pop-ups. Unbounce charges $79 per month for this plan.
2. The Premium Plan
You can create up to 16 sticky bars and popups and 150 landing pages. This plan costs $159 per month.
3. The Enterprise Plan
The enterprise plan is best for a business with a significant online presence. It offers over 375 landing pages and more than 40 sticky bars and popups.
Unbounce usually bills the payment for these plans on an annual basis. The platform also offers a 14-day trial.
ClickFunnels is an all-round software as it helps you set up an entire sales funnel. Unbounce, on the other hand, focuses on helping clients to build, customize, and optimize high performing landing pages.
Your needs will influence the software you pick. For example, if you have budget limits, you are more likely to opt for Unbounce. However, when you consider all the features being offered by each program, ClickFunnels may be your preferred choice.
Each software is engineered to help you convert more leads into sales.