ClickFunnels vs WordPress: What One Is Best For You?

When it comes to network marketing, lead generation applications are essential for the success of any business.

Many of us lack coding knowledge, and so building lead generating pages from scratch becomes quite a challenge, we end up hiring experts.

Today there are many tools that can help you build lead pages without having any coding experience or hiring developers.

Choosing the right software from the many available in the market can be a challenge.

For you to get the right program, you need to know exactly you need for your business.

Do you need a lead generation tool or is it a dedicated website?

You may then find yourself with the option of either the popular ClickFunnels or WordPress.

Here is a review that will guide you in choosing the right platform for your business or online ideas.


ClickFunnels is an online sales funnel builder that provides users with funnel options pre-built for a specific business, product or service.

ClickFunnels can help user with online marketing, selling and delivery of their products and services.

This platform enables users to design and create landing pages, sales pages, and manage all their sales funnels.

ClickFunnels makes it easy to create a marketing and sales funnels from scratch in a short time.

It incorporates all the essential elements needed to have a working and effective sales funnel.

ClickFunnels is super easy to use and you can start building funnel with the click of a button!

Related Post: Sales Funnel vs WordPress

Who Is The Software For?

ClickFunnels works well with people, firms or organizations that offer more creative products and services or independent ventures.

People who can benefit most from ClickFunnels include professional service providers, consultants, speakers, coaches and people in e-commerce or network marketing businesses.

It provides pre-built sales funnels that are more oriented towards online business.

For example, if you are a real estate agent, you can find a pre-built funnel that will boost your marketing.

You can also unlock bonuses when upgrading you ClickFunnels account via Funnel Hacks, that’s a good option to have if you want to upgrade.

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It’s is a free open-source website creation tool and content management system that’s based on PHP and MySQL.

It’s a highly flexible web publishing tool that can also be used to create blogs and is one of the simplest and most powerful blogging and website content management system.

It enables you to build and manage your own website with the use of just your web browser.

Being free, it has become one of the most popular web publishing platform since its inception in 2003.

There is a downside to use it!

It’s very limited and it’s NOT for building funnels. This platform is for websites and that’s completely different to building funnels.

Also there are two versions of WordPress, the free one is at but this one sucks. That’s the free version.

If you do actually want to use this website platform make sure you use it on a website you host somewhere.

You can use something like BlueHost and they offer website installation for free.

Who Is it For?

This can be used by anyone, from bloggers, professional specialists, web developers, small businesses, multinational companies and celebrities.

At the end of the day WordPress is not designed for people who want to build funnels.

That’s really all there is to that. It’s not a good ClickFunnels alternative.

ClickFunnels offers two pricing plans and a free two-week trial.

Startup Plan ($97 per month)

This payment plan gives you access to 20 funnels, 100 pages, 20,000 visitors, 3 custom domains, and unlimited contact leads.

Features in this plan include Email Integrations, Optin Funnels, ClickPops, ClickOptin, All Advanced Funnels, Sales Funnels, Membership Funnels, Unlimited Members, Auto Webinar Funnels, Webinar Funnels, Hangout Funnels, Order Pages, Upsell Pages, Downsale Pages and Share Your Funnels.

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Enterprise Plan/Etison Suite ($297 per month)

This plan gives you unlimited funnels, unlimited pages, unlimited visitors, unlimited contact leads, all Startup plan features, unlimited traffic to the funnels, unlimited custom domains, Actionetics, and Backpack.

To use it correctly You should get a hosting plan.

A website hosting plan allows you to use WordPress for free. As mentioned above you can use Blue Host for $3 a month. This is the best way because you have more control.

You also still need to buy a domain name as well. You con’t need to do this when using ClickFunnels.

I will list the pricing of WordPress anyways incase you just want to use them but it’s a bad idea because you will be on there sub domain.

Related Post: Sales Funnel vs Wix

The cost of building a website depends on the following

  • The Hosting
  • Domain Name
  • Design
  • Plugins and Extensions (Apps)

Based on these elements, the necessary themes and plug-ins, the total cost of a low budget website can range from $46 to $100/year.

A  website with more features can cost between $500 to $100 and a e-commerce website range from $1,000 to $3,000/year.

If you want an amazing website that can cost up to $15,000 or even higher. This is because you will probably have to pay someone to design it.

WordPress offers 4 pricing plans.

Free Package

This package comes with the following tools and features:

  • A Subdomain
  • Jetpack Essential Features
  • Community Support
  • Dozens of Free Themes
  • Basic Design Customization
  • 3GB Storage Space

Personal Package ($4 per month, billed yearly)

In addition to the free package features, you also get high quality email and chat support. It also comes with:

  • 6GB Storage Space
  • The ability to remove Ads

Premium Package ($8 per month, billed yearly)

This package is ideal for freelancers and entrepreneurs. It enables you to build a unique website with CSS editing and advanced design tools. It offers all Personal package features and the following additional features:

  • 13GB Storage Space
  • Remove Ads
  • Simple Payments
  • Monetize your site
  • VideoPress support

Business Package ($25 per month, billed yearly)

This plan is best for small businesses and gives you unlimited premium and business theme templates, unlimited storage, Google Analytics support, and ability to remove branding.

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  • A/B Testing
  • Social Media Integration
  • External Integrations
  • checkLead Management
  • checkLead Scoring
  • checkNotifications
  • checkMarketing Automation
  • checkEmail Integration
  • checkAudience Targeting
  • checkContact Management
  • checkConversion Tracking
  • checkAPI  Intigrations


  • Responsive Design
  • Social Sharing Features
  • Multiple Page Styles
  • checkAuto Upgrade and Support
  • checkPlenty of Widgets
  • checkTheme Customization
  • checkSEO
  • checkRetina Display Ready
  • checkStandards Compliant Coding
  • checkDesign Bundles


  • Creating complete funnel workflows is quite easy
  • Integrates with major email providers and payment platforms
  • Provides beautiful templates for each type of funnel
  • checkOffers free training materials plus ongoing weekly webinars
  • checkAdd new features consistently
  • Relatively expensive for the Etison plan
  • Can take a while to learn
  • Limit number of funnels, pages, and visitors with the standard plan


  • WordPress is Open Source
  • It is highly flexible with lot’s of themes and plugins to choose from
  • It’s easy to use and learn
  • checkIt’s easy to find support
  • checkIt’s also SEO-friendly
  • checkClients are in control of their own content
  • checkHas a 2-tier affiliate programme
  • checkFull Email System
  • It includes a complex technical code
  • Paid themes and plugins are quite expensive
  • It is incompatible with some web app development tools
  • plusIncomplete and inconsistent documentation
  • plusDoesn’t have enough knowledge on the SEO-techniques

Customer Support

They offers customer guidance and support via video tutorials, phone support, online support, and FAQs.

WordPress offers customer support through its support website.

There are also forums, live chat, email, and support pages.

Final Wrap Up

The software you choose will depend on the work end up doing, your budget, time and your overall goals.

It’s quite clear that ClickFunnels is much easier to use and gives you more features than WordPress.

With ClickFunnels, you can do everything from creating your pages, lead generation, sales, and delivery.

It’s also more consistent and less stressful. ClickFunnels creates websites (funnels) for the sole purpose of maximizing sales online hence better in helping you improve your business.

ClickFunnels enables anyone even those without any technical experience to create and run sales funnels.

It offers tons of free training and tutorials on how to use the various tools and features.

It also offers customizable templates and landing pages which users can simply tweak to suit their needs.

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