In the world we’re living in today, if you’re in business you must know how to market your business online.
However, online marketing is an art that takes time and certain skills to master.
If you’re just starting, you will face a huge learning curve.
Instead of beginning from scratch, it’s better to learn from someone who has mastered the art and run successful businesses online.
Someone like Russell Brunson.
In this review, I will take a look at one of his books, DotCom Secrets.
This book also comes in an audiobook form.
What’s The Dotcom Secrets Book (PDF)?
Published in 2015, DotCom Secrets is a 254-pages book that teaches the secrets of how successful businesses and top internet marketers earn six figures a year online.
It’s a comprehensive guide that shows you how to acquire new leads and turn them into long term customers.
It gives you strategies and actionable advice on how to build a successful business online.
It’s an Amazon best selling book with over 100,000 copies sold.
It’s offered as an online ebook and is available in paper as well.
Who Is The Author? (Russell Brunson)
The book was written by the internet marketing guru, Russell Brunson.
Russell is the CEO of ClickFunnels and a successful online entrepreneur.
He has created an ecosystem around his ClickFunnels software which includes expert secrets, live events, and information products.
Who Should Buy The Book?
This book is for anyone looking to take their business to the highest level.
It’s for the people who are interested in knowing what happens behind the scenes of the most successful online businesses.
An Overview Of The Book
The book is a wealth of information that gives you all the strategies you need to succeed in your business.
Russell takes you through the history and development of online marketing, showing you the important ingredients for your business as well as what to avoid.
The book gives you time tested and proven strategies, which once you implement, will turn your prospects into raving fans and raise your profits.
DotCom Secrets has five sections and every section covers certain parts.
Section 1: Ladders and Funnels
Russell starts by introducing the secret formula and the concept of value ladder, a visual mapping of all the products and services you can offer to clients.
He then shows you how to move from a ladder to a funnel and teaches you the various types of traffic.
Section 2: Your Communication Funnel
This section talks about communicating with your audience regarding your product/service and why they have to have it.
It’s critical that you master the art of wooing customers through what you tell them. Russell teaches you all the secrets about how to appeal and woo customers.
The section is categorized in three parts: the attractive character, the soap opera sequence, and daily Seinfeld sequence.
Section 3: “Funnelology”
This section covers the fundamentals of funnels and the strategies for creating successful funnels.
Russell emphasizes that you don’t have to start from scratch when building a funnel. Instead, you can leverage other people’s experience when creating your own as it’s likely that some people in your target market already have successful sales funnels.
Russell teaches you the concept of reverse engineering your competitor’s funnels which can be very helpful.
You also learn about the various phases of a funnel, best bait, building blocks of a funnel and the elements of a successful campaign.
Section 4: Funnels and Scripts
Section four is a real gem and you should pay more attention to it.
Russell goes into detail regarding some of his top sales funnels.
He explains the psychology behind each of them and provides you with blank templates that you can customize for your own business.
He also reveals the rules he uses to structure the perfect One Time Offer (OTO).
Section 5: ClickFunnels
The last section basically covers a brief introduction of the ClickFunnels software.
ClickFunnels is the software for creating high-converting sales funnels that the DotCom Secrets book talks about.
- The book is a good reference guide
- It’s free on the dotcomsecrets.com website
- Easy to read and understand, and the techniques are simple to implement
- You get proven techniques for making money, which even Russell himself uses
- You learn how to identify prospects and engage them
- Spells out what you need to focus on and what you should avoid
- Some little bit of upselling for ClickFunnels
- It takes time to master the strategies and implement them
- You need to get out of your comfort zone to apply what works
DotCom Secrets Price
The paperback edition of the book is currently going for $11.98 on Amazon. Russell also offers the book for free if you buy it from his website. You just have to pay $7.95 for shipping.
If you’re serious about promoting your business online and want to learn the best way to build a successful business online, there’s no doubt whether you should purchase this book.
Besides, what’s $7.95 compared to what the secrets and strategies contained in the book can help you achieve?
There is no such thing as the free dotcom secrets pdf. It’s worth paying the shipping though!
Once you have paid for the shipping you will get the hard copy sent to you. A few days later you will also have the option to download the pdf version.
It doesn’t matter whether you’re a newbie or an experienced marketer, you will surely get some golden nuggets in this book to improve your business.
I hope this Dotcom Secret review has helped you understandRussell’ss book. Are you interested in something more advanced? I would recommend Funnel Hacks!