If you are a digital marketing professional or an ecommerce business owner, then you must know the importance of building sales funnel.
An engaging, attractive, and feature-rich sales funnel is the heart of any marketing campaign.
That said, creating a highly-converting sales funnel is a tedious task.
However, with the introduction of ClickFunnels things have become substantially more straightforward.
ClickFunnels was launched in October 2014 and was co-founded by Russel Brunson and Todd Dickerson. The best part about ClickFunnels is that you don’t need any technical know-how to work on it. From solopreneurs to medium-sized businesses, it has made it easier for people to create converting sales funnels and landing pages for online sales and marketing.
Ever since its inception, ClickFunnels has revolutionized the digital marketing arena. As a result, within a span of 4 years, it has become a multi-million dollar enterprise that is currently catering to over 90,000 active users.
What Is ClickFunnels?
Simply put, ClickFunnels is an automated marketing software that helps you build attractive sales funnels without any hassle of coding, programming, or designing.
ClickFunnels helps you build:
- Squeeze pages
- Landing pages
- Sales page
- Order page
- Membership sites
All in all, ClickFunnels helps you build just about every kind of funnel.
Here’s a quick explainer video what gives you an insight of ClickFunnels:
Russell Brunson: The Founder of ClickFunnels
Russell Brunson is the brains behind ClickFunnels.
From developing the product to making it a hit among entrepreneurs and digital marketers, Brunson has pulled the entire enterprise without any venture capital investment.
Over the past decade, he has managed to sell over 250,000 copies of his marketing book and also enjoys a massive following of over a million entrepreneurs.
However, success did not come overnight.
Russell was a marketer and a seller himself. Just like your regular marketers, he also used to get frustrated with the long-drawn-out process of building sales funnels that featured complex interactions.
Implementing funnels for tasks such as up-selling, cross-selling, one-time discounts, etc., took a massive amount of time and resources. To be precise, building a funnel from scratch takes no less than 4 to 6 weeks. To alleviate this issue, Brunson and his team initially built ClickFunnels for internal use.
However, very soon, Russell realized the vast potential the software had. He then self-funded ClickFunnels from scratch and leveraged his years of experience and innovation to make it a market-leading sales funnel.
Initially, he promoted ClickFunnels by sending out attractive sales pitches to over a million people via email.
His ability to reach over a million people before even launching his product is simply amazing.
Brunson claims that each year, the growth of ClickFunnels hovers over 300% mark.
That’s an impressive number!
Why is ClickFunnels Such a Massive Hit Among Marketers?
Sales funnels are the life and blood of your business.
They are essential to creating a buzz around your marketing campaign and redirect your leads in the right direction.
Simply put, an effective sales funnel draws the attention of your target audience, educate them about your product, and compels them to make a favorable buying decision.
ClickFunnels makes the tedious task of creating sales funnels substantially easier.
Related Post: Make A Sales Funnel
It offers a user-friendly drag-and-drop editor to create stunning landing pages.
It helps you customize the look and feel of your landing pages and allows you to edit, delete, and swap elements like logos, products, text, and more.
By now, it is apparent that ClickFunnels comes loaded with top-notch features that can make your life considerably easier.
On top of that, it offers effective pricing plans and packages.
Take its premium Etison Suite package, for example. Besides other features, it comes equipped with its email marketing software called Backpack.
The Backpack helps you create a seamless affiliate program to garner more traffic and generate more revenue.
Here’s a quick explainer video about Backpack:
When compared to other software in the market, ClickFunnels’ Etison comes with a reasonable price tag. It is currently used by over 16% of ClickFunnels’ customers and is priced at $297 per month.
1. One-Stop-Shop For all Your Marketing Need
Digital marketers often spend big bucks to acquire various marketing tools to achieve their revenue goals. They go on to buy tools like photoshop, landing pages builder, auto-responder tool, web hosting, a tool to split test your campaigns.
The combined cost of all these tools means you have to shell out a huge budget. It gets challenging to balance out your return on investment (ROI) against your expenses.
However, ClickFunnels saves your business thousands of dollars by replacing all the tools mentioned above.
ClickFunnels alone gives you all the essential marketing tools you require at one spot:
- Automated email marketing
- Single streamlined dashboard
- Offers simple drag and drop editor
- Offers smart shopping cart with one-click upsells
- Quickly builds attractive sales funnel to boost your conversion rate
When you get all these functions under one single platform, it helps you effectively streamline your digital marketing campaigns while cutting down the costs substantially.
Aside from this, developers at ClickFunnels are continually innovating and adding new features to make it more user-friendly and valuable for up and coming entrepreneurs.
2. Massive Benefits to Small Businesses
The cost of setting up a viable website along with a robust digital marketing campaign can go through the roof if you are not using ClickFunnels.
The combined minimum cost of web development, integration of shopping cart, email marketing, and web hosting services can shoot up beyond $3500 per month. Consider adding another $100 to the total cost if you plan to include functions like membership programs and online courses.
That’s a lot of money for a startup that is barely getting started.
Therefore, ClickFunnels prove to be a boon for every startup and small-sized businesses. It offers all the features mentioned at the starting cost of just $97. The best part about ClickFunnels is that you don’t even need to create a website to promote a standalone product. You can do it just by creating a landing page that converts.
Another great thing about ClickFunnels is its customer support, which is unusual for SaaS-based platforms. They have deployed over 100 employees to take care of all the customer queries and issues within a record time.
3. Affiliate Program
ClickFunnels has one of the best affiliate marketing programs on the internet.
For one, it pays out a whopping 40% in recurring commissions every time you make a referral. Once you hit 100 active referrals, you also stand a chance to win $500 to purchase your own dream car.
On top of that, ClickFunnels’ sticky cookie program allows you to obtain splendid commissions on each upsells made by your referrals.
That’s not all!
ClickFunnels also offers another amazing affiliate program called share funnels.
Basically, with the share funnels plan, you share your most successful funnels with your target audience and make money out of it.
You can grab the share funnel URL from your ClickFunnel editor.
Simply share this URL, and once someone clicks on the link, they will be redirected to a landing page like this:
If that person is already a ClickFunnels member, then your sales funnel will automatically be added to their list. Otherwise, they will be prompted to register for a 14-day free trial.
Share funnels is one of the most significant ways to make money through ClickFunnels’ affiliate program.
“Necessity is the mother of invention,” this time-honored adage proves to be true when it comes to ClickFunnels.
Russell Brunson eliminated the struggle of digital marketers by introducing ClickFunnels in October 2014.
With ClickFunnels, he has managed to incorporate even the minute details into a single software to make the lives of digital marketers easy.
While ClickFunnels addresses impertinent problems of the world of digital marketing, entrepreneurs can also take a leaf or two out of Brunson’s book. He has managed to build a million-dollar business by solving some of the most basic problems.
With his innovation and intuitive marketing skills, he managed to prove that if you pitch the right solution at the right time, then nothing can stop you from scaling up your business. All you need is conviction, clarity, and honesty towards your business.